FC Schalke 04
2020/21 OFFICIAL UMBRO KIT LAUNCH
FC Schalke 04 passionate fan base is the fourth-largest in Europe and the team from Gelsenkirchen has a rich history in the top flight of German football.
At the end of the 2019/20 season, the club were keen to promote their new kit offerings for the following year, however. the Covid-19 pandemic meant gathering players together for a normal photo shoot was not going to happen.
In unison with kit sponsors Umbro, Schalke's marketing team reached out to SPARKIUS to commission an original artwork that would combine the new 2021 kit offering with the rich footballing history and working-class passion of the club's supporters.
Once completed, the artwork received positive feedback from Schalke fans and was displayed on a series of billboards around the city of Gelsenkirchen and inside the club's famous Veltins Arena.