National Days Social Media Campaign
The European Tour wanted to create a social media campaign to champion each of the European countries represented in the tournament and was looking for imagery that was 'a little different' to the standard photography options.
The team contacted SPARKIUS with the idea of recreating each of the European Squad Players as historical warriors from their home nation and the challenge was set. Deadlines were set by the dates of each National Day and artwork for each nation was created accordingly. To celebrate England's heritage each of the British players was recreated as a mediaeval knight complete with chainmail and swords. The other nations to be included were Denmark, Sweden and Italy, and so began the creation of key players as Scandinavian Vikings and Roman Centurions.