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RYDER CUP EUROPEAN TEAM | SOCIAL MEDIA BUILD-UP CAMPAIGN 2020


Having worked with the Content Team at The European Tour on previous projects, I was delighted to be asked to produce a series of original artworks to celebrate European National Days.


The team at The European Tour wanted to create a social media campaign to champion each of the European countries represented in the tournament and was looking for imagery that was 'a little different' to the standard photography options.


After some discussion, the idea to recreate each of the European Squad Players as historical warriors from their home nation was floated and the project began to take shape.


The list of key players was provided and I set about researching the history of each country and source references of their historical warrior dress and weaponry.

Deadlines were set by the dates of each National Day and the first collection of artwork required was England's St. George's Day. To celebrate England's heritage it was agreed that each of the British players would be recreated as a mediaeval knight complete with chainmail and swords.


The other nations to be included were Denmark and Italy, and so began the creation of key players as Scandinavian Vikings and Roman Centurions.

Josh Carr, Ryder Cup Content Manager at The European Tour said: “For Ryder Cup Europe, Steve produced graphics depicting golfers as knights and gladiators and it’s safe to say they were a great success, with both fans and players enjoying and engaging with the unique style of Steve’s work".


We've enlisted Steve’s services to help with several social media campaigns across European Tour and Ryder Cup Europe channels as his style stands out from other graphics on social media and helps to differentiate our content.

We knew we could trust Steve from previous projects for the Betfred British Masters and the latest Peaky Blinders season release, which meant we could offer him more creative license while knowing he would always keep within our key brand guidelines while producing quality art.