Canadian Premier League

2021 Kit Mockups for Pre-Season Marketing

In 2020, the Canadian Premier League found themselves with the tricky task of promoting their forthcoming Macron kit updates in the middle of a national pandemic lockdown.

Canadian Premier League Kit Mockups by SPARKIUS Art

The normal process of gathering key players together for a kit launch photoshoot was impossible and it was time to get creative.

Having received vector mock-ups of each kit from CPL Kit Partner Macron, the marketing team needed to somehow create realistic 3D shirt visuals as well as transposing the new kit designs onto images of players.

The team got in touch with Steve Parker at SPARKIUS Art to spin some Photoshop magic and, with a little fiddling and lots of coffee, the UK-based artist exceeded expectations with a series of key visuals for all eight CPL teams.

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Having worked with Steve at SPARKIUS on a kit project in 2019, we approached him to create our official kit launch images for the 20/21 season.

Due to Covid-19, we were unable to photograph players in the new kits and Steve was able to work from the manufacturer sketches to create photo-realistic shirt and player images.

The final images were perfect for our requirements and featured as the key visuals for our 20/21 Kit Launch Campaign.